How to open a coffee shop or café with confidence

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The Ultimate Shortcut to starting your Coffee Shop or Café 


We’ve created a community and entire training resource for new coffee shop and café owners like you.
A place where someone just starting a coffee shop or café business can get access to the support you need to open and be successful.
All for a tiny fraction of what you would normally have to invest with us in one of our advanced training programs.

Your #1 support to open a coffee shop or café

The Ultimate Shortcut to starting your Coffee Shop or Café 

Imagine being able to ‘look under the hood’ of successful coffee shops, to see the systems, processes, routines and checklists that make them run. Things like...

How they choose the best site to open
How they set the right prices to charge
How they work with landlords to get the very best deal on a lease
How they get a constant stream of new guests through their doors and keep them coming back
How they design a money making and saving layout
How they run the day to day operations

Start-Up Club Community

The Coffee Shop and Café Start-Up Club Mastermind is our exclusive community – dedicated to supporting you and your coffee shop journey.

Make friends and business connections
100% of your questions answered by us
Get feedback, critiques and perspectives on your plans, menu, equipment, and forecasts
Tap into a vast pool of combined resources that are only available to members

We don't sell you anything...

Unlike many courses that are run by roasters or equipment suppliers we don't sell you anything
Unlike many websites we don't want your details to sell on to suppliers
Unlike other hospitality coaches we owned and ran our own chain of cafés and coffee shops as well as being fully trained baristas
Watchout for information written by writers and journalist who have never stood behind a coffee machine!
We have run our own very successful coffee shop business

Andrew & Claire Bowen

Andrew & Claire Bowen are award winning authors and Independent Coffee Shop Coaches, having run their own very successful independent coffee shop chain for 15 years. They wrote their best selling book "The Daily Grind - how to open and run a coffee shop that makes money' to prevent other budding coffee shop entrepreneurs from making the mistakes they made!

Their book has been voted as one of the top coffee books of all time and their blog on has been awarded 'Top Ten UK Coffee Blog'.

They are regular contributors to industry publications and speak at conferences around the world.

Voted World's Top 30 Hospitality Professionals for 2023

Global Guru Hospitality

Your Support Community 

How do you know what to do when you are just starting up a coffee shop or café?

Let’s face it, most people starting up a café don’t exactly have a ton of extra cash laying around.

This makes it hard to afford hiring mentors, coaches, experts and other things that make starting a coffee shop easier.

The reality is that most new startups figure out everything on their own or worse take advice from someone who is trying to sell them something.

 It can be really hard and even lonely when...

There is nobody cheering you on
You don't have someone experienced guiding you
Or you have nobody to call when you hit a roadblock or have a question

And that’s why so many new coffee shops or cafes only last 18 months to 3 years,  have a look around your local area, how many of these short lived cafes can you see?
You can spot them as they won't have much on display, there will be equipment that needs repairing, the owner will look stressed and dejected and there will be a constant stream of new staff.

But it doesn’t have to be like this…

Use our systems and processes in your own café or coffee shop.

Can you imagine how much faster you would be able to open and grow your coffee shop or café if you can use proven processes and systems instead of having to create them yourself?

How much time you would save?
How much trial and error you would avoid?
How much quicker could you open?
How much more confidence would you have?
How much money will you save?

Well these are some of the many benefits you get inside the Start-Up A Coffee Shop Club...


Some of the topics covered ...

The #1 Online Community for Coffee shop and Café Start-Ups - ALL YOUR QUESTIONS ANSWERED

Why now is the best time to open in years...
How much will it cost me to set up?  What you must spend money on and what is superfluous
How much money can I expect to make?  Note: our target is to have you making money in week TWO - not year three!
YOUR Why? - why are you setting it up and the importance of having crystal clarity over this
Your customer’s why.  The irresistible attraction that you’ll create… if you don’t have this your chances of success are very low
How to find the perfect location for your coffee shop - the 74 variables that make the difference between success and failure
Predicting your sales with accuracy - and why most people get this completely wrong 
The correct way to pay your staff and how this can make substantial improvements to your profitability
The real cost of not having a great team - both emotionally and financially
How to recruit the best people and why this will save you a fortune in the long run
The 5 critical jobs in a coffee shop and why you must allocate them correctly to ensure your wage bill is under control
Building your menu and the four key criteria that each item must adhere to
Pricing your menu perfectly to ensure you actually make profit!
Profit margin targets - why these vary dramatically through your menu offering and the model you’re operating
The four secrets to a profitable menu and why most people ignore at least one of these  
Recipe cards - to ensure you have consistent delivery of delicious, well presented AND profitable food
Developing 'all day attraction' so you can be busy even in the quiet times
Operations checklists - to ensure the business runs well, even if you’re not there or on a three week holiday!
Managing your cash - the vital and hard earned skill that you want in place on day one… not two years down the line…
Selecting your suppliers - how to negotiate and create long lasting relationships to build a strong and resilient business
Raising finance - the key ways to actually get the money in to get set up!
How to choose a POS system - and why this has the potential to make you large increases in net profits
Equipment checklist - what you really need… and what you don’t
How to choose the right coffee machine and how this will vary from location to location 
Getting your layout right - get this wrong and it can cost you tens of thousands every year in one worked example we show you how getting it wrong cost an owner hundreds of thousands per year!
How to build efficiency into your design and why this can dramatically increase profitability and help with staff retention and general happiness!
How to work with a designer and which designers to avoid
Leases, leases, leases… ignore this at your peril.  Even more important in a post-COVID world 
Our legal responsibilities and why getting some of these wrong can mean potential jail time or a huge fine
The power and pain of partnerships - the critical criteria you need for successful partnerships and the red lights that should make you say “I’m out!”
No cost marketing - building sales for zero expense 
The simple way to plan your cash flow - and why this document should be with you for the life of your business!

Frequently Asked Questions

Why should I join the Coffee Shop and Cafe Start-Up Club?

If you are planning to open a coffee: shop/ trailer /drive thru / cart or café and want to avoid making mistakes along the way then this is the place for you. An exclusive community of other like minded entrepreneurs who are starting up a coffee shop.

That answers my question, sign me up..

Who is the Start-up a Coffee Shop Club for?

If you are just getting started opening a coffee shop or café then the Start-up a coffee shop Club is perfect for you. 

Inside you'll be get the foundational trainings you need to kickstart your business. You'll get to connect with like minded entrepreneurs. You’ll get to get your questions answered by us. And more.

If you already own a successful coffee shop or café then the Start-up A Coffee Shop Club might not be the best fit for you and you might want to consider some of our more advanced trainings and programs.

That answers my question, sign me up..

I'm planning to open in 6 to 24 months, is it too soon to join ?

6 to 24 Months before you plan to open  is the perfect time to join the start up a coffee shop club and have access to our course, resources and private coaching group.

The sooner you join the easier it will be for you to make informed decisions that will affect your future coffee business.

That answers my question, sign me up..

What do I get when I join the community?

Full access to the mastermind community group on Facebook and the entire training resources we have developed over the last 15 years.

That answers my question, sign me up..

I'm not on Facebook

When you have a café or coffee shop you will need to have a Facebook account to manage the pages for your business and do any advertising etc.

You should sign up for Facebook with the minimum of details and set up your pages - if you don't Facebook will set one up for you anyway and you will have no control of the content.

That answers my question, sign me up..

I am opening a coffee cart, truck or pop up - will this course be right for me?

Absolutely - the principles of making money are the same, it's just you will be mobile.

That answers my question, sign me up..

Will the course help me to open in the UK, USA, Australia, Europe, Asia ?

Absolutely - the principles of operating are the same and the community has members from across the world, that's one of the things that make the club so good.

That answers my question, sign me up..

Am I locked into a contract?

No, there is no contract. You can cancel anytime.

If, for whatever reason, you no longer want to be a member of the Coffee Shop Start-Up Club, simply send us an email at, and we’ll promptly cancel your membership.

That answers my question sign me up

How do I work with you on a one to one?

The very best way is to sign up to the Start-Up Coaching Club first, it's the most cost effective way to tap into our knowledge and experience. If you can't wait then book a call with us - and we will see if we are a good fit to your needs - you can book a time to talk in our diary by clicking here

I've already opened - should I join?

You will still get enormous value from your membership and there will be a ton of stuff that we go through that you would not ave considered when you opened. If you are very busy running your business you would get faster results with our 1:1 sessions so please reasc out to us. 

That answers my question sign me up

Book a call by clicking here

There has never been a better time to open a Coffee Shop or Café

The club will pay for itself many times over, honest unbiased support from highly acclaimed and respected coffee shop experts

Save Money

 From the moment you sign up by not wasting your cash on the wrong things

Save Time

Open sooner by following our program processes and knowing the right questions to ask

Save Stress

Unlimited personal support to answer every specific question you have


No Brainer Guarantee, if for any reason you don't think it's will work for you


Double Guarantee

The training resource is based on the acclaimed London Coffee Shop Bootcamp two day intensive course that costs over £1000 to attend.

Online learning portal
Start-Up Community

Who are your coaches?

Andrew & Claire Bowen

The best selling authors of the award winning Book, The Daily Grind

What you get

With 100%

You will be able to open a coffee shop or cafe with 100% confidence

Why you need to join

We have been in your shoes

No fluff or filler just everything you need to open a successful coffee shop, coffee cart or café

Want to Learn How to Open A Coffee Shop or Café with
the worlds Top Coffee Shop Experts ?

No fluff or filler just everything you need to open a successful coffee shop, coffee cart or cafe


You will

By joining the club you will discover..

How much money you can make
How much it costs to open
The best place to open
The biggest problems new start-ups face
Your crystal clear vision for your new business
What not to waste your time or money on

BONUS: Plus These Benefits

You will be able to

Create a profitable menu for all parts of the day
Choose the right equipment for you
Schedule your team in the right place
Create systems to run your business
Develop a simple effective marketing strategy

Here's What Others Are Saying About Us

Our amazing community are loving our club...
here's what they are saying about Start-Up A Coffee Shop Club

Sarah Louise

Joined June 2020

"Well I have finally completed the training, and what an eye-opener it has been ( in a good way ) - I now have to get down to the hard graft of completing all the spreadsheets and working everything out properly. Thank you so much for all the hard work you have put in to producing these videos, this will make a massive difference in the way I approach the whole thing."

Dayna Winter

brew | twenty three

"Andrew and Claire were a crucial part in my decision in opening my first site, I met them coincidentally (or by fate) about six months before I opened
brew | twenty three.
They shared their knowledge, passion and advice with me as if they were opening their own site - they both genuinely cared (and still do). They continued to go above and beyond, responded to all my questions and gave me so many points to consider that I wouldn't have thought of.
I was extremely clear on my vision of
brew | twenty three and Andrew and Claire never lost sight of that for me and adapted their processes tailored to my business.
 Andrew and Claire are two of the most genuine, caring, patient and calming people I have worked with and I would recommend them to anyone opening (or thinking of opening) their own shop, no matter their vision. 

dan winter brew twenty three

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